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PRESS RELEASE: Newly launched Youth Sports Media Group plans to score big in Canada’s $5.7Bn youth sports industry

Aimed at economic and social development, Youth Sports Media Group leverages its business partnerships to create a system of support and engagement across local and national sports clubs, young players, coaches and parents.

WeEmploy Inc. launches new division Youth Sports Media Group with social entrepreneurs Steve Mix (left) and Simon Salazar (right) at the helm.

CALGARY, March 21, 2017 – Capitalizing on the underrated potential of the kids sports sector, Youth Sports Media Group (YSMG) launches this March.

A division of WeEmploy Inc., YSMG works to increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches.

Digital marketing, video production, and fundraising support are among the benefits YSMG offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through its affiliation with WeEmploy Inc., a social and tech enterprise that develops digital solutions and strategies for businesses, individuals and the charitable sector.

The Youth Sports Media Group taps into the kids sports market that is valued at $5.7 billion—an amount released in a 2014 independent study by Toronto-based Solutions Research Group. The Canadian Sports Report also showed 84% of Canadian kids between the ages of 3.17 participated in “some type of sport” and 60% are doing it on an organized basis.

“Canada’s youth sports community is a powerful yet largely untapped market. Our clients gain the necessary support—increasing awareness and optimizing engagement with the right people—that brings winning results,” says Steve Mix, Founder, Youth Sports Media Group.

The study further reported parents “recognized the work done by various companies who have associated themselves with youth sports.” Tim Horton’s, Canadian Tire and BMO top the list.

“As fathers with kids who are heavily involved in the local sports scene, Steve and I see first had the power of engaging Canada’s youth sports community. As entrepreneurs, we see massive opportunities for mutual success in creating strong engagement between clubs, players, parents and coaches,” says Simon Salazar, Community Engagement Director, Youth Sports Media Group.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

-/-

For further information or to arrange interviews, please contact:

Precious de Leon, Communications Coordinator, WeEmploy Inc.

403-4087767 Precious.deLeon@WeEmploy.com

Steve Mix, WeEmploy CEO and YSMG Founder,

403-605-9239

Steve.Mix@WeEmploy.com

Simon Salazar, Director

Community Engagement, Youth Sports Media Group

Simon.Salazar@WeEmploy.com

 

About Youth Sports Media Group

Youth Sports Media Group (YSMG) is a digital communications and sports marketing agency launched in March 2017. The company is a division of WeEmploy Inc. and is committed to helping increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches across Canada.

Digital marketing, video production, and fundraising support are among the benefits Youth Sports Media Group offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through a partnership with social enterprise WeEmploy Inc.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

YSMG is a division under social tech enterprise WeEmploy Inc., which develops digital solutions and strategic services for charitable agencies, businesses, and individuals. Launched in 2015, WeEmploy’s flagship product is a recruitment tool that services businesses, nonprofit agencies, jobseekers and volunteers. The company also launched SOS (System of Support) in 2016 to address other levels of social impact. SOS provides services such as fundraising support, market and impact analytics, and marketing.

SOS is a community-centric platform that matches a charitable agency’s needs to resources within our digital inventory. It is a connector between agencies, enabling the exchange of information and procurement of resources. Currently, the SOS Community includes over 150 charities, 8,000 companies, and 100,000 individuals. It is partnered with the Tribal Chiefs Employment & Traning Services Association (TCETSA) to implement SOS until 2021.

Visit YSMG’s Facebook Page: https://www.facebook.com/pg/YouthSportsMediaGroup/services/ and Instagram: https://www.instagram.com/youthsportsmediagroup/ .

Visit WeEmploy.com and Community.WeEmploy.com. Follow us on Twitter (@WeEmployInc@JOBS_WeEmploy@TheSocial_CEO) and Instagram (@WeEmploy@SOSsystemofsupport). ❖

 

Originally posted on: http://community.weemploy.com/2017/03/newly-launched-youth-sports-media-group-plans-to-score-big-in-canadas-5-7bn-youth-sports-industry/

You might also be interested in:

 

For general company and community discussions: @WeEmployInc

For investment-specific news: @investinWE

For job listings: @Jobs_WeEmploy

For company and community discussions on our partner company, Friday Professional Group’s: @FridayProGroup

For advice and business insights, WeEmploy CEO & CoFounder Steve Mix’s account: @TheSocial_CEO

Facebook: @WeEmployInc | @FridayProfessionalGroup

Instagram: @WeEmploy | @FridayProfessionalGroup@TheSocial_CEO| @investinWE

Calgary employment and volunteer network is built around giving back to the community

CALGARY, 4 June, 2015 - WeEmploy, a local recruitment software startup, was created in partnership with Friday Professional Group (FPG) to help more people find employment and volunteer opportunities. FPG drew upon the best practices of their 27+ years of experience in the staffing and recruitment industry to create an affiliation which could immediately help everyone.

By combining the most effective applications of job boards, social recruiting, and staffing agencies, WeEmploy™ has become a sustainable community resource providing access to employment and volunteer opportunities as well as social and community services. WeEmploy™ uses their partnerships with educational institutions, associations, charities, not-for-profit organizations and goodwill ambassadors to create a constant flow of candidates with knowledge of the employment, volunteer and community offerings.

Since beginning operations in March of 2015, the WeEmploy™ website has had more than 80 000 page views from over 80 countries and more than 2 000 candidates have created profiles1 to date. Registered users come from every demographic (ages 17 – 79) and have made over 1 000 applications. Over 100 volunteer and employment needs are currently posted on the site, and more are added every day. One thing is clear: people’s needs are increasing, and WeEmploy™ can react with an immediate solution.

For more information, please visit https://www.WeEmploy.com/.

 

About WeEmploy

A locally owned and operated business, WeEmploy™ is a recruitment software company designed to empower the public to take complete control of their individual employment, volunteer or community needs. The WeEmploy™ proprietary algorithm, Intellicruit™, uses a profile-based system where candidates and opportunities are defined more clearly to promote efficiency in hiring. WeEmploy™ provides a better understanding of experience (employment, life and volunteer), skills, personality, and education, and in doing so can match needs much more closely to create an immediate solution. WeEmploy™ has reinvented the way employers post opportunities, connect to candidates and hire great people.

About Friday Professional Group

Friday Professional Group has been providing staffing and recruitment services in Calgary for over 27 years as a locally owned and operated company. Comprised of recruitment generalists, FPG provides both temporary and permanent employees to our clients in different industries, recruiting for all types of roles.

 

For more information, contact:

Steve Mix, CEO & Co-Founder, WeEmploy™

P. (403) 605-9239

E. steve.mix@WeEmploy.com

 

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