Friday Professional Group

Public Relations Strategist

Location: Calgary, AB, Canada

Job type: Full-time

Our client is looking for a superstar Public relations strategist to roll up their sleeves and bring their top game to every strategy or informal brainstorming session.The ideal candidate will be responsible for leading strategic PR initiatives for clients. You will work within a multidisciplinary team of agency professionals, with a goal of achieving client satisfaction, business unit profitability, and team functionality and performance.


  • Provide level strategic public relations direction and execution for our client;
  • Conduct media training, spokesperson training, and crisis communications counsel;
  • Demonstrate expertise and innovation in the digital PR space, especially in regards to social media PR planning, content generation, content management, implementation and reporting;
  • Pull off directing and executing perfect events without breaking a sweat;
  • Be accountable for directing and executing all content development to support a robust digital communications strategy – you don’t have to shoot the video but you do write the story!;
  • Help connect client to current issues and industry events by working your network and attending the places where they need to be seen;
  • Build rock solid relationships with client and their key stakeholders;
  • Cultivate and maintain positive relationships with clients, communities and consumers;
  • Manage and execute public relations activities for our client and their clients;
  • Develop and maintain relationships with local and regional media outlets.


  • 5+ years of professional public relations experience (AGENCY SETTING);
  • Bachelor’s degree in public relations, communications, journalism or a related field is preferred;
  • Proven track record of experience in agricultural public relations and communications;
  • Experience in all core PR competencies, including social, digital and mobile technology;
  • Media relations experience – writing, pitching, maintaining editorial contacts across radio, print, broadcast and digital;
  • Strong writing skills to help create compelling and on-target content;
  • Passion for agriculture and agri-food;
  • An innate ability to lead and motivate others – people want to work with you and for you!

Compensation: Commensurate with experience.

If this sounds like the opportunity for you, please forward your resume to


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#250, 736 - 6th Avenue SW
Calgary, Alberta   T2P 3T7
Ph: (403) 233-0499

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